Supporting My Favorite Cause One Transaction At A Time

When people think of affiliate marketing, it’s all about links that generate cash for the referrer and ideally save the end consumer money. Or, let’s be honest – many people have never even heard of affiliate marketing. The litmus test has always been around which brands are included, and the size of the discounts. Other than discounts, there hasn’t ever been a killer reason to go through the hassle of visiting a separate site to click through ­– until now. Endorse For A Cause (EFAC) is a new site that allows users to choose a cause, share their experiences via social media, and click through to more than 400 retailers to drive revenue for their cause.

I was pleasantly surprised to see the variety offered by EFAC – both in their causes and in their retailers. They’ve launched supporting the following causes: American Cancer Society; American Red Cross; CARE; Children's Healthcare of Atlanta; Feeding America; HandsOn Network; The Humane Society of the U.S.; Kiva; The Nature Conservancy; and Prevent Child Abuse America. In addition they have 216 more causes members can vote on to include in the supported list. And for retailers, EFAC has offers from more than 425 companies that ballpark range from 2-12%. Every bit of that referring commission goes back to your cause – a sweet deal, especially if you're already going to rent a car from Budget or buy music from iTunes.

Personally, I signed up to support Children’s Healthcare of Atlanta given the amazing work they do – for both our family and our close friends, especially during the last year. (Their lobby is the featured in the photo above.) Our town is absolutely privileged to have such a great facility here. I was hoping to run an Amazon purchase through the site tonight, but wasn’t surprised to see they weren’t included. (Amazon’s big enough to run their own custom affiliate program, and it would be a stroke of pure genius if EFAC can figure out how to integrate Amazon.)

Overall, Endorse For A Cause is well-designed site that makes supporting your favorite cause easier and more social than ever. Everyone should sign up today. See the video below for an overview of EFAC:

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0 # Feb0zdou1 2010-09-01 18:34
Actually, Dave, for 2-3 years there has been a "killer reason" to shop online with an affiliate retailer who shares proceeds with charities. Its name is GivingPal from Chapel Hill, NC and I wrote about it on TechDrawl 8 months ago. EFAC in fact uses GivingPal behind the scenes for its affiliate marketing.

Here is my interview of its founder, Scott Harris, filmed at Internet Summit 2009 in Raleigh NC. Regator archived the post title (and titles of another 400 or so TechDrawl posts and videos published prior to January 2010) but the original content cannot be viewed, as you know.

Similar to the mission of Endorse for a Cause, GivingPal is a charitable shopping affiliate site that donates up to 25% of purchases to a shopper's favorite nonprofit for free. Customers may shop from iTunes, Netflix, Amazon, Walmart, Priceline, PetSmart, Target and hundreds of other retailers.

Causes include American Cancer Society, March of Dimes, Humane Society, Audubon, William J. Clinton Foundation, Barack Obama for President, Emory University, Campus Crusade for Christ, Jewish Federation of San Francisco, Susan G Komen, CARE, Save Darfur, March of Dimes, Big Brothers, Girl Scouts, Boy Scouts, Junior Achievement and hundreds of others charitable organizations. If a cause is not listed, shoppers may add new ones of their choosing.

GivingPal's founder, Scott Harris, has an Atlanta connection. He was CMO at David Cumming's Hannon Hill. Harris has a BBA from Emory and an MBA from UNC Chapel Hill.
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