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Clay Hebert At LessConf: If You Don’t Have Haters, You’re Not Going To Have Passionate Fans

In an example of the depth of speakers, Clay Hebert of Tribes Win was the final speaker during Saturday’s wrap-up session of LessConf. Clay runs the NY-based agency that helps companies (both big and small) navigate the landscape of social media and other emerging technologies. Much of their view of the world is based on the principles of Seth Godin’s Tribes concept.

Clay shares examples on the principles of creating viral video, and sums up corporate personality by saying “If you don’t have haters, you’re not going to have passionate fans.” There’s lots of great thinking from Clay, so enjoy the video interview below:

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